Arrow had previously made a product market fit check as well as some initial user research to analyze the user needs. Framing the business to fit the following scenario: "Road carriers west of Europe buys lots of new trucks and trailers, which are quite expensive. To finance the trucks they need to sell the old trucks that needed to be replaced by new ones. Eastern Europe road carrier firms have a clear need for increasing their business and expanding the fleet. To continue a sustainable business, both ecological and economical they choose to buy used trucks. Arrow trucks saw a hole in the market here, Western road carrier firms want to sell used trucks and eastern road carrier firms want to buy"
The problem that the buyers were facing was that it was hard to find trucks, view condition, and specifications. Once they found a truck they usually need to hire a firm to do an independent checkup of the truck, as well as test drive themselves. These procedures end up in being a big cost and time expense. Also, Arrow saw an opportunity in enabling great finance options and cost simulation tools to the buyers.
Sellers of trucks were facing issues finding a reliable platform that could help them sell their truck, and taking care of the whole process managing the truck deal between buyer and seller.
Project main goal was decided in collaboration with the client and investors of Arrow.
Before we started the project there had been some initial user research done by an independent user research firm. To plan the project. UX wise we used the research to see what we already knew about our users.
As the project was developed in an agile way, the developers already had started to develop databases and infrastructure, at the same time the design phase started. We did continuously handoff the project bits to the developers. A new way of working for me in the context of creating a new product, but it worked out well and during demos, we demoed both development stuff as well as designs.
There are 2 types of main personas, Buyers and Sellers.
We’ve worked in a completely agile way, focusing on delivering an MVP.